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App Privacy Policy

Updated this week

Last updated: 17 October 2024

At Vibal Agency Pty Ltd, we respect and are committed to protecting the privacy of our users. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our Shopify app Unicorn. By using our app, you consent to the practices described in this policy.


1. Information We Collect

We collect the following types of information to operate and provide you with the best possible experience:

Shop Owner Data:

  • Personal Information: When you install Unicorn on your Shopify store, we collect personal information provided by Shopify, such as your:

    • Name

    • Email address

    • Store information (name, country, and timezone)

    • Contact details (email address for app-related communication)

Customer Data:

  • No personal data from your customers (such as their names, addresses, or payment information) is collected or stored by Unicorn.

Shopify Permissions (Scopes):

To access the necessary data from your Shopify store, Unicorn requests the following permissions:

  • read_checkouts

  • read_discounts

  • read_markets

  • read_merchant_managed_fulfillment_orders

  • read_orders

  • read_products

  • read_themes

  • write_merchant_managed_fulfillment_orders

  • write_orders

  • write_products

These permissions allow Unicorn to read and process data related to orders, discounts, markets, checkouts, products, and themes, enabling the app to provide its core functionality.


2. How We Use Your Information

We use the information collected for the following purposes:

  • App Functionality: The data collected allows Unicorn to perform its core functions, such as enhancing your Shopify cart experience, calculating conversion rates, and providing upsell recommendations based on order history.

  • Analytics: The data collected is used to generate insights and reports on cart performance, Average Order Value (AOV), and conversion rates to help optimize your store's sales.

  • Communication: We may use your email address to provide important updates about the app, respond to inquiries, or communicate about any changes to this privacy policy.

We do not use the collected data for marketing purposes, nor do we share any data for third-party advertising.


3. Data Sharing

Unicorn does not sell, rent, or share your information with third parties. All data collected is used solely for the purposes outlined in this privacy policy.

  • Service Providers: We do not engage third-party service providers to access or process your data. However, your data is stored securely in our own cloud infrastructure (see Section 4).


4. Data Storage and Security

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the data we collect.

  • Data Location: All data is securely stored in a Google Cloud Platform (GCP) private database.

  • Encryption: Data is encrypted both in transit and at rest, ensuring that it remains protected from unauthorized access.

  • Access Controls: Only authorized personnel have access to the data, and all access is logged and monitored for security purposes.

  • Data Breach Notification: In the event of a data breach, we will notify affected users promptly and provide details on the nature and extent of the breach, as required by applicable laws.


5. Data Retention

We retain your information for as long as necessary to provide you with the services outlined in this policy, or as required by law.

  • Indefinite Retention: Unless a deletion request is made, we retain the collected data indefinitely to ensure continuous service and analytics for your store.

  • Deletion Requests: You may request the deletion of your data at any time by contacting us through our contact form. Upon receiving such a request, we will promptly delete your information from our systems, subject to any legal requirements for data retention.


6. User Rights and Choices

You have certain rights regarding the personal information we collect, particularly under GDPR and CCPA regulations:

  • Access: You may request access to the information we hold about you.

  • Correction: If any of your information is incorrect, you may request to have it updated.

  • Deletion: You may request that your personal data be deleted from our systems.

  • Data Portability: If you require a copy of your data in a portable format, we can provide it to you upon request.

  • Exercise of Rights: To exercise these rights, please contact us via our [contact form]. We will respond to your request in accordance with applicable laws and regulations.


7. Cookies and Tracking

Unicorn uses tracking technologies on our Shopify app listing page, including Google Analytics and Facebook tracking, to analyze visitor interactions and measure ad effectiveness. Additionally, we track customer actions such as clicks, page views, and conversions to provide store owners with insights and conversion rate analysis, helping optimize store performance.

These tracking tools gather anonymized data about user interactions without collecting personally identifiable information. Visitors to our Shopify app listing page have the option to opt out of certain tracking features as permitted by Shopify, and we encourage users to review Shopify’s privacy policy for details on managing their tracking preferences.


8. Compliance with Laws (GDPR, CCPA)

We take privacy seriously and comply with relevant privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA):

  • GDPR Compliance: If you are located in the European Economic Area (EEA), we process your data based on legitimate interests to provide the functionality of Unicorn. You have the right to request access, correction, or deletion of your personal information at any time.

  • CCPA Compliance: If you are a California resident, you have the right to request the deletion of your personal information, opt-out of the sale of your personal data, and receive disclosures regarding your information. Although we do not sell personal data, we are committed to honoring all CCPA rights.

To exercise any of these rights, contact us using the contact form provided in the app.


9. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to periodically review this page for the latest information on our privacy practices.


10. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or the data we collect, please contact us here

We are committed to addressing any concerns or queries you may have in relation to your data and privacy.

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