A countdown timer is a simple but powerful way to drive urgency and increase conversions during checkout. With Unicorn, adding a countdown timer to your cart drawer takes just a few clicks and is setup within the 'Banner' cart block.
🛠️ How to Set It Up
Go to your Unicorn Dashboard
In your Cart, scroll down to Cart Blocks and click the plus sign to Add Block
Select BANNER from the block options
4. Click on Banner to customise the countdown timer.
5. Customize the message, duration, and styling
You can also set what happens to countdown timer after it ends (e.g. hide or reset).
🧠 Pro Tip: Combine your countdown timer with an 'Add To Unlock' block to amplify its impact.
💡 Examples
“🎁 Free gift unlocked - expires in 10:00”
“🚚 Checkout in 15:00 for free express shipping”
“🔥 Sale ends in 10 days"
✅ Why Use a Countdown Timer?
Countdown timers are designed to trigger FOMO (Fear of Missing Out) and create a sense of urgency that encourages customers to complete their purchase. Here’s what they help you achieve:
Boost Conversion Rates
Timers remind shoppers that their offer (e.g. free shipping, discount, or gift) is limited - nudging them to check out faster.Reduce Cart Abandonment
When customers feel a sense of urgency, they’re less likely to leave the cart and come back later.Support Flash Sales or Promotions
Perfect for timed offers like “Ends in 15 minutes” or “Limited stock - cart expires soon.”Create a VIP Experience
Time-sensitive perks can be framed as exclusive offers (“Reserved for you for 10 minutes”).